Heavy Rotation

Mark Kohr, S.F.'s leading music video maker, hasn't had a free moment all year

The way he says it, you can tell Kohr isn't in this business for the glamour. He seems genuinely to enjoy the work -- in a meat-and-potatoes way. "I don't have any grand creative design, or a friggin' pyramid to build in the middle of the desert," he admits. "Its kind of a job-to-job thing, where I get to explore thematic ideas, and hope I did the appropriate thing, and move on. In terms of having any huge thing to say, I don't. But I do try to say things responsibly.

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