SFO3 1996

Sunday 28
SFO3 by Day
NARAS/MDG & GAVIN Present Music & Multimedia Day

The Press Club
555 Post, 775-7800

9 a.m.-noon. Lobby.
(Multimedia Day is included in SFO3 registration; separate one-day registration may also be purchased during SFO3 registration hours or at the door for $30.)

Schmoozing and Schmooze-Recovery
9 a.m.-4 p.m. Bar.

The CD-ROM and Beyond
10-11:30 a.m. Media Room.
Come explore the world of music and multimedia, present and future. We'll cover the traditional CD-ROM, enhanced CD formats, and new uses of the Web for real-time audio and video. We'll also look ahead to the introduction of the Digital Video Disc (DVD) platform and its impact on the future of music and multimedia.

Moderator: Chuck Cortright (Graphix Zone, producer of Bob Dylan's Highway 61 Interactive and Prince's Interactive).

Panel: Ted Cohen (Phillips Media, producer of the cranberries' enhanced CD), Mark Ely (Sonic Solutions, developer of DVD Creator -- an authoring system for the DVD format), Dale Geist (Luminare Multimedia, producer of Monster Magnet's I Talk to Planets), Bobby Hall (Virgin Megastore), Nick Philip (Om Records multimedia artist), Aimee Spanier (Addicted to Noise).

Keynote Address
11:30 a.m.-noon. Media Room.
Michael Goldberg (Editor in Chief, Addicted to Noise).

Multimedia Music as Art
12:30-2 p.m. Media Room.
You can PLAY in the new-media toy box to enhance and promote your music. This panel will help you understand how you can express your art through the use of new media. It is especially geared toward those planning to release an enhanced CD or for those setting up a Web page for band promotion. Learn about different types of CD-ROM/Web presentations and how to get started on a budget.

Moderator: David Schwartz (Music Power Network -- a musician-oriented on-line service).

Panel: Gerry Albert (Macromedia), Kim Danders (HotWired), Lane Dunlop (President, Netmedia/Nettwerk Records; producer of Sarah McLachlan's The Freedom Session), Chris Kawalek (21st Century Media, operator of the StudioSource recording industry site), Lee Paiva (Her Majesty the Baby), Chris Smith (Om Records).

Tangled in the Internet
2:15-3:45 p.m. Media Room.
A survey of marketing and transmitting music over the Internet. The World Wide Web makes it possible to promote or broadcast music to the entire world at a very low cost. Is it worth it? Are on-line music stores succeeding? Will the world abandon CDs and cassettes in favor of the virtual record store? Should you put a song on the Web for all the world to download? Our diverse panel will discuss the impact of the Internet on the world of music.

Moderator: Lorry Fleming (BAM Media's Music Universe)
Panel: John Blair (DG Systems, specializing in the digital downloading of music from record labels to radio stations), Richard Conlon (BMI), Rick Hutcheson (In Touch, operator of the Worldwide Music on-line record service), Howard Lasky (attorney representing artists, publishers, and software developers), Scrote (Baby Snufkin), Todd Williams (IUMA).

Music & Multimedia Day is produced by the San Francisco Chapter of the National Academy of Recording Arts & Sciences Inc. (NARAS¨), in cooperation with the Multimedia Development Group (MDG). NARAS is a nonprofit organization of more than 10,000 recording industry professionals dedicated to creative leadership for artistic, cultural, educational, and technical progress, and recognizing outstanding achievement in the recording arts. The San Francisco Chapter includes more than 800 members of the local recording industry and presents professional education and networking events throughout the year for the Bay Area music community. For information on becoming a NARAS member, please contact: NARAS-San Francisco Chapter, 1702 Union St., San Francisco, CA 94123; (415) 749-0779; fax 749-1780; sfnaras@well.com.

The MDG is a nonprofit trade association serving the needs of the multimedia development community. For further information, please contact MDG in San Francisco: 553-2300; fax 553-2403.

SFO3 by Night
Blue Lamp
561 Geary, 885-1464
9 p.m. -- Blues Jam w/ Patrick Archer

1840 Haight, 387-2996
2 p.m. -- Matt Nathanson performs pop-oriented, aggressive folk rock

3 p.m. -- That One Guy is an all-star outfit that features members of the Billy Nayer Show, Fabulous Hedgehogs, and Dogslyde

4 p.m. -- Torpedoes are a Sunnyvale band whose recent debut has given birth to a new genre of submarine surf; all you ex-punks, this is your messiah band

5 p.m. -- Dr. Morbius
6 p.m. -- The Fingers
7 p.m. -- Hobie Diablo & the Crucified Bandidos perform a jambalaya of Middle Eastern music, blues, and country

8 p.m. -- Caroline Aiken is a firey Atlanta-based singer/songwriter who is currently touring in support of her latest release, Live Bait; her unique acoustic blues has made her a favorite on the national acoustic scene

9 p.m. -- Burning Bridges according to Billboard, "fuse several African guitar styles and minor-key Middle Eastern-isms with a hard-rocking, bluesy attack"

10 p.m. -- Seventh Day Roto Tiller
11 p.m. -- Little Guilt Shrine "For those about to rock, we confuse you"
Midnight -- Spackle

Bottom of the Hill
1233 17th St., 621-4455
"Sunday Afternoon Barbecue"

5:30 p.m. -- Slim Cessna's Auto Club is an alterna-country band that channels the influences of the Carter Family and Hank Williams Sr.

6:30 p.m. -- Soul Divine is an all-female powerhouse of talent and chops that will rock your world

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