Wine Country

How the PlumpJack Cafe became a fixture

Usually such an extensive list spells trouble (the chef, with increasing desperation, hopes that one more ingredient will do the trick), but in this case the legion of players achieved a dark harmony.

PlumpJack Cafe is already leading a local revolution in restaurants' pricing of wines. Their policy of selling a lot of bottles at a modest return means that more and more diners will come to see wine as an indispensable part of a meal (even lunch) and not as a costly indulgence. Other restaurants are going to have to rethink their 300 percent markups, especially when diners start balking at them. Some already are.

But even if wine weren't a bargain at PlumpJack, the place would be thriving. It's become a fixture, without turning stale.

PlumpJack Cafe, at 3127 Fillmore, serves lunch weekdays from 11:30 a.m. until 2 p.m., and dinner Monday through Saturday from 5:30 until 10 p.m. It's closed on Sundays. Call 563-4755.

« Previous Page
My Voice Nation Help
©2014 SF Weekly, LP, All rights reserved.