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Dog BitesBy Matt SmithPublished on November 26, 1997Wired for Action "I'm taking clients to lunch, and my assistant reserves a good table for me and tells the right people who I am. That way I don't have to pull rank to get extra attentive service," she says. Furthermore, it bugs Ms. Jacobs when she has to take notes for an employee. "Never walk into my office without a pen and paper!" she is quoted as saying. Sensing a wonderful opportunity to get on Ms. Jacobs' good side, Dog Bites decided to call around to some exclusive Bay Area restaurants to get reservations in her name. Sensitive to Ms. Jacobs' preferences, we took notes. After a half-hour or so of performing this nasty chore, Dog Bites made a discovery: It could be difficult to work for Roberta Jacobs. Dog Bites: Hello. I'm an assistant to Roberta Jacobs, the consultant at Wired. Can she get a table for 7 o'clock this evening? Chez Panisse: No, we have no tables for this evening. DB: When do you seat people? Chez Panisse: No we wouldn't. We are absolutely full. Dog Bites: Hi. I'm calling for Roberta Jacobs. She'd like a table for this evening at 7 p.m. Flying Saucer: Sorry, we're all booked up this evening. Flying Saucer: I would love to book a table for her. But I don't have any tables. DB: Not even for Roberta Jacobs, the consultant at Wired? Dog Bites: Hi. I'm calling for Roberta Jacobs, the consultant at Wired. She needs a table for 7:30 this evening. Zuni: OK, may I put you on hold for a moment? Zuni: Tonight? We are booked. Zuni: I am booked up, sir. DB: Well, I was thinking you might be able to make an exception, because this is Roberta Jacobs of Wired Ventures. Zuni: Does she have a reservation? DB: This is Roberta Jacobs we're talking about, of Wired Ventures. Dog Bites: Hi. I'm an assistant to Roberta Jacobs, the consultant for Wired Ventures. Roberta's going to be coming by at 9:30, and I just wanted to make sure there's a table there. Tosca: This is a bar, not a restaurant. There's plenty of tables. You know, people just come in and sit down. DB: Well, this is for Roberta Jacobs, the consultant for Wired, and I wanted to make sure there was a table when she came in. Tosca: There's plenty of high-powered people who come in here, and they just come in and hang out at the bar, you know. So I don't know if I can get her a table. DB: I'm talking about Roberta Jacobs here. Surely you can get her a table. DB: It's the publisher of Wired magazine, and it does some other Internet things. Tosca: I don't know anything about that stuff. We don't have anything that's really plugged in here, except a pay phone. You know, George Lucas just called an hour ago and wanted to send a fax. I said, "We don't have a fax." I mean, you're talking to a real dinosaur. DB: Well, she really likes Tosca's, and she asked me to get her a table. DB: Roberta. Tosca: OK, so she just wants a table, huh? Well, I don't usually do this, but I'll see what I can do. -- Matt Smith
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