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Reel WorldLand and Freedom and Desperate LivingBy Michael FoxPublished on December 22, 1999Land and Freedom Their strategy? Aye, there's the rub. With the Roxie, Castro, and Lumiere vying for almost every worthwhile revival, edgy documentary, indie discovery, and niche curiosity, the smaller Vic has pretty much been forced to abandon local premieres in favor of classic rep programming and second-run Hollywood movies. It's the latter fare -- Three Kings, The Sixth Sense, and Fight Club brighten the Haight Street marquee in the opening weeks of January -- that provokes the most passionate in-house debate. "In a better world, we'd show risky titles every week," Conroy says. But the annual December/January blizzard of heavily advertised (and occasionally worthwhile) Hollywood movies has a sobering effect on the prudent small theater. "It's a really hard time of year to program," Conroy concedes, "so we tend to program safer." The Red Vic, which marks its 20th anniversary next year, has always served as a kind of postgraduate course for the hordes of bohemians who have historically migrated to the Haight. Hence the Vic's penchant for theme weeks, double features, and minifests; for example, the week after packing the house for Buena Vista Social Club, the Vic played Andy Garcia's Cuban-music doc Cachao. (When the S.F. Film Festival screened Cachao in 1993, the actor wanted his vast entourage flown in first class. Needless to say, the festival declined.) "We try to make connections so a smaller film might find an audience," says Conroy. "My whole thing is to contextualize things so people draw parallels. That's the most interesting thing to me about doing this kind of work." Desperate Living Michael Fox is co-host of Independent View, which airs Fridays at 10 p.m. on KQED Channel 9.
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