Sheer Ambition

With SeeThru Broadcasting, Dave Sardy and Kevin Wortis envision a new kind of indie label: one that's passionate about music and well-financed

Kevin Wortis, holding a Dave Sardy-emblazoned spray can.
Akim Aginsky
Kevin Wortis, holding a Dave Sardy-emblazoned spray can.

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SeeThru Broadcasting
Listen to tracks from John Stuart Mill's Forget Everything and the Radar Bros.' The Singing Hatchet


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But Sardy is quick to point out that SeeThru artists are under no obligation to let him and Wortis anywhere near their music. The Radar Brothers' Putnam records all of his band's music in his garage, for instance, and Sardy wouldn't have it any other way, contending that the bottom line is that the artist is pleased with the outcome. "We'll work on it for as long as it takes, which is definitely not an indie mentality," he says. "I'd rather concentrate on making really great records and working with people and establishing a place where people will want to be a part of the label. Why cut corners if it means giving someone more time to work on a song rather than just smash out a throwaway? We don't want records to be throwaways."

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