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Smoking Gun

Continued from page 1

Published on May 02, 2001

"The more I dig through these documents, I come to realize it's all nasty. But this one is particularly nasty. Even if it is a cute acronym, how do you justify it?" she says. "What consumers would want to buy a product from any company that calls them scum?"

Tom Dougherty

Landman notes, however, that in the series of three Project SCUM documents that date from 1995 to 1997, the final one has a handwritten marking that crosses out "scum" and replaces it with "sourdough."

"The name of the project is beyond offensive, and they realized that a little too late," she says. "It's one thing to go after a particular group to extract its money. But it's another to be derogatory while you do it."

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