Smoking Gun

Tobacco industry documents expose an R.J. Reynolds marketing plan targeting S.F. gays and homeless people. Its name: Project SCUM.

Landman notes, however, that in the series of three Project SCUM documents that date from 1995 to 1997, the final one has a handwritten marking that crosses out "scum" and replaces it with "sourdough."

"The name of the project is beyond offensive, and they realized that a little too late," she says. "It's one thing to go after a particular group to extract its money. But it's another to be derogatory while you do it."

« Previous Page
 |
 
1
 
2
 
All
 
My Voice Nation Help
0 comments
 
©2014 SF Weekly, LP, All rights reserved.
Loading...