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Smoking Gun
Tobacco industry documents expose an R.J. Reynolds marketing plan targeting S.F. gays and homeless people. Its name: Project SCUM.
Tom Dougherty
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Landman notes, however, that in the series of three Project SCUM documents that date from 1995 to 1997, the final one has a handwritten marking that crosses out "scum" and replaces it with "sourdough."
"The name of the project is beyond offensive, and they realized that a little too late," she says. "It's one thing to go after a particular group to extract its money. But it's another to be derogatory while you do it."
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