Here's how you become one of those people who screams at his kid's coach.
First, Houston's DNA lab became a laughingstock. Then its controversial director was murdered.
The hope is that the early games will yield teams whose fans like to travel. "Is it gonna be Notre Dame or Pittsburgh?" wonders John Marks, who estimates a bowl game could mean $10 million for the local economy. "If we get UNLV, we probably won't sell out."
Cavalli hopes that, if the games fare well enough, the Mountain West might eventually opt to send its second- or even first-place teams to San Francisco, nudging the game's prominence upward.
When he allows himself to dream a little, he thinks about what the San Francisco Bowl might be if it gets every break imaginable, if its competition suffers while it sells out, if its New Year's Eve television ratings dwarf Dick Clark's, if its games all play out as epics.
And when he dreams about this perfect world, he sees a San Francisco Bowl that's an awful lot like ... San Diego's Holiday Bowl?
"That's a great model for us," says Cavalli. "They have a tradition of very exciting games, and they have volunteer committees for everything. They have a 'visit to Sea World committee' and a 'visit to the zoo committee.' ... You want to reward these teams with a great experience they'll remember all their lives."
Even, apparently, if they haven't earned it.