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That Zapp and Roger's bass-heavy sound would have a special impact on the West Coast is no coincidence. Unlike on the East Coast -- particularly hip hop's New York City birthplace, where subway riders routinely hide their ears under tiny headphones -- in California, Nevada, Washington, and other spots, tricked-out Cadillacs and Chevys were (and remain) the major means of cruising through the 'hood.
Zapp's sound was practically custom-made for those cars, rattling their speakers as ridahs slumped deeper and deeper into the driver's seat, announcing their arrival before they hit the corner. Heads turned, and gangstas in cutoff khakis and house shoes glared as they rolled up. But a scowl could quickly turn into a nod of love if those speakers were bumping "Computer Love"; one's musical selection confirmed one's credentials. And along with the proper oldies, no self-respecting lowrider left the garage without a Zapp tape.
"Roger Troutman and the funk really struck a chord with the people here on the West Coast," says Davey D. "It probably goes back to how laid-back things are in California. It's a driving culture."
"The West Coast has always embraced funk," agrees Rhino Records funk expert Barry Benson, who's produced two Zapp and Roger anthologies. "I think it's because dance music never really meant the same to the West as the East. We've always been on some low, downtempo, 80-beats-per-minute dance music. That was the R&B out here. Even in the disco days, you still had Cameo, the Barkays, and Lakeside doing their thing, all those real laid-back kind of rider groups."
Zapp and Roger first blew up in 1980, with the eponymous debut Zapp, buoyed by the success of "More Bounce," which reached as high as No. 2 on the R&B charts. The song hit the streets when many of the West Coast's hip hop legends were teenagers or younger, still tying their Pumas with the fattest laces available and still absorbing the music they would shuffle and reinvent years later on the mike. One of those kids was Pacoima native James Robinson, aka J-Ro of L.A.'s infamous lush-hop trio Tha Alkaholiks. An avid Zapp fan, he and partner Harlan "Wolf" Morgan spent two years after Troutman's death putting together the tribute album Still More Bounce. Now out on WolfPac Records, the disc was a shoestring operation; when J-Ro started the project, he figured his paltry budget would keep top-notch artists away. But word of the tribute spread, and talent like Ice-T, Snoop Dogg, singer Chico DeBarge, Cypress Hill's B-Real, Xzibit, Ras Kass, and many others all ultimately jumped on board. For free.
"The man defined West Coast hip hop with his sound, with his instruments, and his talkbox," says Dr. Dre protégé Xzibit in a recorded tribute on the album. "Countless numbers of records have been made off this man's art. ... If it wasn't for you, Big Dog, we wouldn't be here."