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Ernst blamed Mayor Willie Brown for his troubles. The mayor is out to destroy him, he said, because he won't make payoffs. But Ernst, 64, has only himself to blame for the debacle at Pier 38. His story -- how he frittered away public money while failing to build his project, how port and state officials enabled his failure, how he played the political influence game at City Hall -- is worth telling because it shows, in microcosm, the way things get done, or not done, under the Brown administration.
Carl Ernst arrived in San Francisco in 1970, drawn by the beguiling promise of the Summer of Love. He held a doctorate in communications but had joined the crew of the hippie musical Hair and spent a few years partying. He especially remembers having fun at a nude beach south of the city, Gray Whale Cove. "We had cast parties on the beach, gay and straight, gals," he says. "I was only 30 years old." He enjoyed the secluded cove so much that he leased it from the state of California for two decades, pocketing entrance fees until the state took the property back in 2000.
Along the way, the versatile Ernst became a home builder and "the best of friends" with Joe O'Donoghue, influential president of the Residential Builders Association. In 1995, Ernst formed Pier 38 Maritime Recreation Center Inc. He appointed another house builder, Kenneth A. Hagan, nephew-in-law of then-Mayor Frank Jordan, as vice president of the corporation.
As Jordan was leaving office in 1996 -- to make way for Brown -- the San Francisco Port Commission granted Ernst a 36-year lease on Pier 38, at very low rents. The California Department of Boating and Waterways loaned the new corporation $1.5 million to construct a maritime recreation center to serve small boaters. The facility would offer slips for temporary docking, fuel, water, and sundries. Ernst promised to build rows of steel racks inside the pier's two-acre shed to "dry-store" hundreds of motorboats. The San Francisco Bay Conservation and Development Commission, a powerful state agency that controls the use of waterfront property around San Francisco Bay, OK'd Ernst's business plan, provided that he build a promenade around the pier for the public to enjoy.
Ernst and Hagan projected gross revenues of $5.6 million by their second year of operation. That meant they would have plenty of cash to remodel the crumbling pier, pay off the state loan, and take a profit. Seven years later, the state money is long gone and the restaurant, public promenade, and boat racks have not materialized. Ernst is running the business on a hand-to-mouth basis, scrounging dollars by charging hourly slip fees, storing a handful of small boats, subleasing office space, and parking cars owned by residents of nearby luxury condominiums -- the latter in violation of his city lease. Recently, Ernst entered into partnerships with a restaurateur and a yacht dealer, hoping to jack up his cash flow, but the relationships soured, leaving him unable to pay his debts.
The Pier 38 project is a dead albatross around the neck of its government sponsors. They all say it stinks, but they cannot get rid of it. For example, after bemoaning Ernst's chronic inability to earn his keep, the Bay Conservation and Development Commission launched an "enforcement action" against him two years ago for not providing public access to the pier. BCDC officials say they are still investigating the matter and have yet to assess any penalties. Port officials say the project is a financial and programmatic bust, yet they continue to champion Ernst, hoping for the best, even though they have excellent reasons to evict him.