Mad as Hell

Network zeroes in on the intersection of personal ambition and public media

The 1970s provided a bounty of movie catch phrases ("Make him an offer he can't refuse" and "May the Force be with you," most memorably) that penetrated the culture so widely and deeply they evolved into clichés. Another immortal bit of dialogue from that era, however, has defied co-opting and still has the power to arrest: "I'm mad as hell and I'm not going to take it anymore!" Even casual moviegoers are familiar with the line, a mantra repeated by the manic TV anchorman Howard Beale in Network (1976), but the film itself has receded into a kind of obscurity, especially among younger viewers.

Unwaveringly bitter and unflinchingly adult, it's not the sort of flick that's typically included on smiley-face "recommended" lists (although it did turn up at No. 66 on the American Film Institute's "100 Years ... 100 Movies" roll). The sacrificial lamb in writer Paddy Chayefsky's corrosive satire is a veteran New York newscaster (played stops-out by the brave, brilliant Peter Finch) who's losing his ratings, possibly his job, and most assuredly his wits. He explodes on the air one night, tossing aside his pabulum copy and venting into the camera about society's ills. An instant lightning rod for his viewers' anger and frustration, Beale and his wildly unpredictable and spectacularly entertaining rantings start to draw larger and larger audiences. In the time it takes to say "30-second spot," the network -- prodded by ball-busting programming exec Diana Christensen (Faye Dunaway, reveling in her icy prowess) -- discovers the mesmerizing, primeval allure of reality TV. But Beale sees himself as a prophet, not as a popular TV character, and like all would-be populists he threatens the status quo.

Network-ing: William Holden (right) 
faces off with Robert Duvall and  Faye 
Dunaway.
Sidney Lumet/Warner Bros
Network-ing: William Holden (right) faces off with Robert Duvall and Faye Dunaway.

Details

Screens Thursday, Dec. 11, at 7 p.m. as part of the "Seventh Art" film series

Admission is $12-15

357-4000

www.sfm oma.org

San Francisco Museum of Modern Art, 151 Third St. (at Mission), S.F.

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Christensen's calculated scheme to eliminate the problem of Beale's ego and instability -- after she's milked the situation for maximum ratings and career advancement -- seemed outrageous in 1976. But who today would underestimate the venality of network execs after such low-jinks as ALF, Geraldo Rivera opening Al Capone's safe on live TV, Victoria's Secret fashion shows, Survivor, and The Bachelor? Network zeroed in on the intersection of personal ambition and public media, as did another 1976 release, All the President's Men (which gave us the catch phrase "Follow the money"). While the latter sanctified the critical role of newspapers in a democracy, Network lambasted television as a tawdry, shallow medium that trivializes everything. More than a quarter-century later, the distinctions between newspapers and TV seem just as valid. As one character rebukes Christensen, "War, murder, death are all the same to you as bottles of beer." Network may be a tad dated -- Chayefsky anticipated reality TV, but not the audience fragmentation driven by 500 channels and the Internet -- but it's still more immediate and impassioned than anything Hollywood threw up on screens in 2003.

 
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