Shopping! The Musical. Some theater types want to be Hamlet; others want to be Liza Minnelli. The smiling, hardworking performers in this new musical revue definitely fall into the latter category. Lyricist-composer Morris Bobrow uses his infectious, irreverent humor to great effect as he pays homage to the highs and lows of our compellingly crass commercial culture. He uses the small, cramped theater in a straightforward manner four center-stage stools and an amusing backdrop provide the set. The accomplished accompanist Ben Keim keeps things lively on one side of the stage behind an upright piano. The actors lead us through songs that bring to mind Jerry Seinfeld's sharp observations on mundane modern life: "Shopping in Style" extols the virtues of Costco, and "Serious Shopping" imagines a man trying to buy lettuce from a riotously over-the-top grocery cult. The musical runs just over an hour, yet it still has a few rough spots. The mid-show sketch "Checking Out" gives us a limp comedic premise that we've seen before on sub-par sitcoms, and the piece "5 & 10" is a mix of awkward nostalgia and pitch problems. Nevertheless, this is a clever collection of tunes performed with an unabashedly cheesy enthusiasm that would make Liza proud. In an open-ended run at the Shelton Theater, 533 Sutter (between Powell and Mason), S.F. Tickets are $25-29; call (800) 838-3006 or visit www.shoppingthemusical.com. (Frank Wortham) Reviewed June 14.
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