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Hebberoy plans to bring his modern Socratic-style symposiums nationwide, re-establishing intellectual talk over dinner and beyond, from which "the food experience of this country has been divorced," he says. Food used to be a part of life creating community, culture, and conversation but it's been commodified, he feels. "We don't even know why we gather and eat anymore."
The compartmentalized way that we look at food is going to change, if Hebberoy has his way. "We go to restaurants," he explains, "but we're not compelled by some greater cultural matrix that says we're involved in food.
"I guess I'm working on changing those things."
He's starting with big names. After landing in S.F. for a meal or two, Hebberoy and his entourage flew to Los Angeles for a dinner party in the home of Gore Vidal. He and the host compiled the guest list which included musician Michael Stadler, director Burr Steers (Igby Goes Down), and Madonna's sister to bring together some of the most "provocative, disruptive human beings on the planet," for philosophy and food.
Fidel Castro and Hugo Chávez are on Hebberoy's "to-cook-for" list, but for now he's launching a lecture series, explaining how to create a social food revolution of one's own (the first installment will most likely be in San Francisco). "I'll be causing trouble for a while, I think."