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All in the Family: Grass Roots love for Nevada City

By Jennifer Maerz

Published on December 13, 2006

I've just met Marc Snegg, owner of

Grass Roots Record Co., and unsurprisingly, within minutes our discussion has turned to live music. We're in his Volvo, zipping down Lincoln Way to hit the good sushi place before it closes, and he's gushing about a recent Joanna Newsom performance in Los Angeles. Specifically, he's aglow at hearing his girlfriend, one of Newsom's backing singers, perform in a big venue for the first time. "I never knew she could sound that way until I saw her live," the bearded 26-year-old says with a grin. "It was amazing."

Over plates of seaweed salad in the Outer Sunset, Snegg's enthusiasm for musical chemistry expands beyond his romantic connections to the buddies-since-diapers ties of his hometown, Nevada City. That bucolic burg of 2,800 is where he, Newsom, his girlfriend, his marketing director Jesse Locks (who's also sipping miso soup with us), and the cast of characters on his Grass Roots label were born, raised, or added to the guest book by proxy. And while the Sierra Foothills gold rush town may not have a heady music history cachet compared to the Bay Area, Snegg and Locks are quick to name its past and present luminaries: Jonathan Richman, Terry Riley, a dude from Supertramp, Utah Phillips ... and Mötley Crüe ("There's a whole chapter in [Crüe biography] The Dirt about hanging out in [nearby] Grass Valley," laughs Locks.)

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