Who: Sean "P.Diddy" Combs

Destination: Ethnocentric hell

Why: P. Diddy is trying all the right things, poor guy. He's showing up on MTV Tres (formerly MTV en Español) with a lifestyle special that shows him, his ghetto fabulous mom, and his assortment of kids all living the ultra high life. He's throwing out the odd hola or two and placing his picture in People en Español, but somehow his "Look how rich I am, don't you want to buy my CD?" shtick just doesn't translate.

Who: Frankie J

Destination: Crossover heaven

Why: Of everyone on this list, Frankie, the ex-lead singer of the Kumbia Kings, has the most range. Smooth ballads, pumping party tunes, Spanish, English, cumbias, reggaetón, hip-hop, R&B — Frankie J can swing it all. The question now is, Will he do any one of them well enough to build a solid fan base, or will he do each of them just enough to keep him going as a minor-major? The smart money says this Houston-based artist will be a crossover king, even if for no other reason than he was clever enough to get out from under producer A.B. Quintanilla's thumb. Which brings us to our next entry....

Who: A.B. Quintanilla

Destination: Ethnocentric hell

Why: Quintanilla was supposedly the writing and producing force behind his sister Selena's burgeoning crossover success. At the time of her death, he was also starting to produce other artists, but he somehow failed to become the Tejano version of Emilio Estefan. Instead he rejoined Kumbia Kings, earning a Grammy nomination for his effort, and then it all went sour. There were rumors he was leaving the Kumbia Kings to form a new group, and rumors that he would stay. Whatever. Fans got bored once he started making headlines on the gossip pages instead of with his music. And now the unquestionably talented Quintanilla is stuck in the Tejano-cumbia netherworld, apparently happy to be a big fish in a small, small pond.

Who: Calle 13

Destination: Crossover heaven

Why: They make infectious, smart, fun music with just a tinge of sass — hip-hop gone Latin. You don't have to be a reggaetón fan to understand Calle 13's extremely danceable and slightly familiar music. There's a sprinkling of English in 13's lyrics, just enough to trick the ears, like "Ponte hyper" and "Que importa si te gusta Coldplay?" Plus they're doing all the right cross-promotion, like teaming up with Nelly Furtado for a live concert in the streets of New York City for MTV Tres' launch party. Which brings us to ...

Who: Nelly Furtado

Destination: Crossover heaven

Why: Furtado is from Canada, but her parents are Portuguese transplants. And as part of her recent image overhaul, Furtado apparently decided to cross the language barrier: She's started singing in Spanish, at performances including the already mentioned MTV Tres launch. Furtado seemed right at home on stage with Calle 13, never stumbling on the Spanish lyrics, her hips finding a perfect dancehall swing. This crossover should be very, very easy.

Who: Paulina Rubio

Destination: Crossover heaven

Why: Known as "la niña dorada" or "the golden girl" in her native Mexico, Rubio is drop-dead sexy and comfortable enough with her body to show off most of it at every opportunity. Even with all that, her Border Girl CD of this year didn't quite catapult her into Shakira's rarified orbit. Rubio has to figure out that merely translating the lyrics from Spanish to English doesn't guarantee a hit song. (Case in point: "The Last Goodbye" was a translation of her banda hit "El ultimo adiós." "Adiós" was a funky, fun groove; "Goodbye" was a clumsy, non-musical dud. And Americans just don't get banda music, anyway — it sounds too much like a circus.) Also, while nobody cares if she can speak English, she does need to be able to sing it. Rubio's still too lispy from time to time. So why is she on the "Crossover Heaven" list? Because she is both enormously talented and not easily dissuaded.

Who: Marc Anthony

Destination: Ethnocentric hell

Why: Also known as Mr. Jennifer Lopez, Marc Anthony claims he is the bestselling salsa artist in the world. (Yawn.) Anthony does have a decent voice, and he did have the English-language hit "I Need to Know" a few years ago, but there's a chink in his mental armor. Forget that he dumped his kids and wife (the former Miss Universe Dayanara Torres) for the fickle Ms. Lopez: Now he's having to baby-sit Lopez so that he doesn't become her next ex-husband. And on each of his last two tours, he's paired up with other Latin stars, playing almost exclusively to Spanish-speaking crowds (supposedly because that's the only place where he can outshine his ultra-famous wife).These tactics might save his marriage, but they won't get him a new audience. Olivia Flores Alvarez

The Atlantic Divide: Ten bands that weren't singing Yankee Doodle Dandy in '06

Another year, another wave of quirky British bands pouring into the States. It's got all the makings of a new British Invasion. Well, except for one thing — the invasion. For every Bloc Party and Franz Ferdinand that succeeds in North America, there are dozens more that barely make it across the pond — and dozens of critics ready to lump 'em all under the same "art rock" or "new-wave revival" categories. The thing is, many of these bands come from a different lineage, one that started at the end of the '70s, when groups like the Jam, the Specials, and Squeeze were deciding what to do after punk — but without forgetting it. There are plenty of new bands with this same attitude, that post-punk doesn't have to be mopey and melodramatic. And they've got the same problem too — an American audience far smaller than they deserve.

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