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In recent years, Santa Cruz has earned prime feeder status. The beach-bum college destination has a humble history in the rock 'n' roll world. MTV quasi-darlings Camper Van Beethoven crafted punchy skate punk there in the late '80s, while the Fucking Champs' instru-metal was a mainstay on the Santa Cruz punk circuit in the '90s. Champ Tim Green has since become one of San Francisco's most respected rock producers. More recently, Bay Area-via-Santa Cruz acts like Comets on Fire inspired a new legion of acid rock jammers, signing to Sup Pop and performing at the U.K.'s mega-fest All Tomorrow's Parties.
It's a slow scene to catch nationally, but Santa Cruz is still fertile stomping ground for musicians. Aside from getting to exist on one of the most beautiful patches of Earth, you can sort of afford to live, practice, and make records (without racking up noise complaints) all in one space. Cozy local bars like the Blue Lagoon and the Attic let bands pull their performance together in a professional space that's mellower than the big S.F. venues. Meanwhile, the 800-person-capacity Catalyst club attracts enough touring talent to keep the geeks up on new music.
A final plus: Santa Cruz is home to a hungry, music-savvy audience that goes to shows, local and otherwise. That helps build momentum for bands on a small scale, so when they hit the Bay Area they've got a crowd for the big clubs already in tow. "People come out to see the bands they like and they support them long-term," says Pete Bernhard of Santa Cruz's the Devil Makes Three. His country punk band is able to headline Great American Music Hall because his fans not only pay admission for the home shows, they also follow the trio on the road. "People started to come from Santa Cruz to see us play in the city," says Bernhard. "That really helped us we've gotten to the point where we have a really decent crowd in San Francisco and nearly half of them are from Santa Cruz."
Below are a couple Crackerjacks poised to move up the majors gotta cram all that baseball lingo into one column now or in the case of Mammatus, seasoned pros who thrive in the outfield and don't budge from down south.
New Thrill Parade
Status: Halfway between AAA and the majors (four of the six band members are moving to San Francisco).
New Thrill Parade frontman Amitai Heller chatted with me over the phone during his smoke break from the local record store, where he was only too happy to discuss his relocation: "I want to be positive, but the negative side is that we've reached our capacity of our draw," he says. "Santa Cruz is for people who play more accessible music, [they] never have to leave." NTL's stage show reportedly includes costumes of beet "blood" and war paint, and its most recent disc, Universal Shame, has Heller drawling out an inner-city-ER-room howl. The music lands somewhere between Nick Cave, Gun Club, and Indian Jewelry which is to say there's plenty of agitated gloom involved. "Santa Cruz has a mystique that outsiders like to talk about and explore, with the woods and nature and psychedelic element to it all," Heller says, "but our band really centers on music that's a little more bleak. It doesn't really mesh as well [here] as I'd hoped it would in San Francisco."
Emily Jane White
Status: Moved to San Francisco last year.