October book events: Litquake, Spain Rodriguez, and Stuff White People Like.

Thursday, Oct. 2
You've heard of underground cartoonist R. Crumb, but you may not have heard of his contemporary, Spain Rodriguez, who worked alongside Crumb on Zap Comix. The S.F.–based Rodriguez created such memorable characters as Trashman and Big Bitch, and has drawn many posters for the San Francisco Mime Troupe. His latest work, Che: A Graphic Biography (Verso, $16.95), tells the story of revolutionary leader Che Guevara. Rodriguez appears at 7 p.m. at City Lights, 261 Columbus (at Broadway), 362-8193, www.citylights.com.

Fri., Oct. 3- Sat., Oct. 11
Litquake: Visit www.litquake.org.

Tuesday, Oct. 7
San Francisco author David Harris grew up a 49ers fan, witnessing the team go from national joke to Super Bowl champ. Niners fans, of course, know they owe much of the team's success in the '80s to head coach Bill Walsh, the pioneer of the West Coast offense, who saw great promise in a Notre Dame quarterback named Joe Montana. Harris' new book, The Genius: How Bill Walsh Reinvented Football and Created an NFL Dynasty (Random House, $26), was constructed from a series of interviews the author conducted with Walsh in 2006 and 2007, shortly before Walsh's death. Harris will discuss Walsh and his new book at 7 p.m. at Bookshop West Portal, 80 West Portal (at Vicente), 564-8080, www.bookshopwestportal.com.

Wednesday, Oct. 15
Fashionista Clinton Kelly can dress both men and women, but we're pretty sure he's better at undressing one sex more than the other. But that's beside the point. The important thing is Kelly, the cohost of TLC's What Not to Wear, knows style, and he has lots of tips on how to exude it in Freakin' Fabulous: How to Dress, Behave, Speak, Eat, Drink, Entertain, Decorate, and Generally Be Better than Everyone Else (Simon Spotlight Entertainment, $24.95). Catch him being fabulous and better than everyone else at 6 p.m. at Book Passage, 1 Ferry Building (at Embarcadero), 835-1020, www.bookpassage.com.

Saturday, Oct. 25
It seems like what — a couple of weeks ago? — that a goofy little Web site called Stuff White People Like became an Internet phenomenon with ... white people. It became so popular that its creator, Christian Lander (who is indeed white), has made a book out of it, Stuff White People Like: A Definitive Guide to the Unique Taste of Millions (Random House, $14). There's some new material, plus all the old classic things white people like, such as organic food, Netflix, indie music, David Sedaris, and, of course, having black friends. And check this out — white people also like San Francisco: "The city is considered one of the world's premier locations for white person research." Wow, we never knew. Lander will disclose more things white people such as himself enjoy at 7:30 p.m. at the Booksmith, 1644 Haight (at Cole), 863-8688, www.booksmith.com.