In 1994, if you donned a Santa suit and ran around with a bunch of other Santas, it meant you were a member of the Cacophony Society, hence a subversive thinker. Back then, donning a Santa suit was an act heavily influenced by movements like Situationism and Dada. It demanded you had the presence of mind to quote Guy Debord when you were wasted in the back of a police car. It was even, and sorry for using this phrase, a culture jam. But in 2008, who the hell cares? With Santacons occurring in dozens of cities around the globe every year, it's more an opportunity to wear a funny suit, run around like a child, sing repurposed carols, hug a few people, take a slug from your flask, and -- the ultimate indignity -- celebrate Christmas. This is hardly a bad thing: Fun doesnt have to be so serious. But if you really want to, go ahead and think youre subverting the dominant paradigm. You can do that drunk, same as ever.