Objects of Affection

Related Content

• Objects of Affection
  December 21, 2011
• The City of Tomorrow
  November 2, 2011
• El Ten Eleven Is Made of Superheroes; Baths Scratches Beats Like a Mosquito
  October 13, 2010
• Arthouse movie listings for June 24-June 30, 2009
  June 24, 2009
• Who Shot the Serif?
  December 19, 2007

More About

• Gary Hustwit
• Visual Arts
• Graphic Design

Like this Story?

Sign up for the Events Newsletter: What's happening in town? From underground club nights to the biggest outdoor festivals, our top picks for the week's best events will always keep you in on the action.

Privacy Policy Cancel Continue

Whether you’ve pulled this week’s paper out of a kiosk or you’re reading this online in your (hopefully) ergonomic computer chair, chances are that you take the objects you interact with daily for granted. Gary Hustwit name-checks his stylish 2007 typography doc, Helvetica, in his second film of a proposed nerd-porn trilogy, a slickly entertaining and thorough enough curiosity about the form, function, context, inspiration, and evolution of industrial design. Broader in scope than Helvetica but shot as if it were a sequel, Objectified asks an elite global posse of talking heads (creatives, journalists, and big dogs from Apple, BMW, and IDEO) to pontificate on their sundry beliefs, and presents condensed portraits of the brainstorming, manufacturing, sale, and use of various household items. You probably won’t ever look at a toothpick the same way, which is Hustwit’s goal, just as it was when the topic was our culture’s most prominent font, and he’s smart to bring up how designers these days must think about sustainability. Still, as a story of human progress, he might have spent a little more time thinking about how our species will overcome rampant consumerism and a little less time fetishizing materialism. Despite its lip service to eco this and landfill-reduce that, Hustwit’s film likes its stuff.
June 24-28, 2009