Supervisors consider ballot measure to pull city ads from newspapers

If you attend any meetings at San Francisco's City Hall, you're likely to find shutterbug Luke Thomas snapping shots for his Web site, Fog City Journal. His 10,000 monthly readers tune in for news and opinion catering to the interests of city government's left wing. Typical was the Jan. 4 headline, "The Case for John Avalos," in which Supervisor Chris Daly used the Fog City site to urge his colleagues to elect fellow progressive John Avalos president of the Board of Supervisors.

On June 10, Thomas was where he often is: in the Board of Supervisors' hearing-room press box — this time attending a meeting of the board's budget and finance committee, which is chaired by Avalos. It was discussing how to divvy the money the city spends on public notice advertisements in newspapers.

"I said to the supervisor, 'Why aren't online publications being considered? There may be a time when there are no newspapers. Why not consider Web-only sites as well?'" Thomas recalls.

Supervisor John Avalos proposed earmarking city ad dollars for progressive online publications.
Supervisor John Avalos proposed earmarking city ad dollars for progressive online publications.

He may not have realized it at the time, but he'd just uttered the rallying cry of a statewide movement of politicians and bureaucrats who say that newspapers are an outdated and obsolete medium for informing the public about official government business.

In San Francisco, Supervisors David Chiu, Ross Mirkarimi, John Avalos, and David Campos — members of the city's left "progressive" wing — have quietly slipped antinewspaper language into a proposed charter amendment that is being characterized as a mere measure to require five-year budget plans. Sprinkled unassumingly throughout, however, are edicts to strip part of the $450,000 in annual city advertising placed in newspapers, primarily the San Francisco Chronicle and the San Francisco Examiner. Instead of publishing the notices in newspapers, the proposed measure would have the city post notices only on its Web site, www.sfgov.org.

"I think there has to be some innovation in upgrading our ability to reach out and spend limited dollars on advertising, and modernize the way we do it," Mirkarimi said during a June 17 committee meeting. "The way we are doing it now is almost archaic." State law requires San Francisco and other cities to use newspapers for official notices, potentially limiting the proposed charter amendment's scope.

However, a pending bill in the state Legislature backed by California's local government clerks would allow public agencies to stop paying newspapers to publish government ads such as legal notices, and instead direct residents to a municipal Web site.

Newspaper publishers say this is yet another in a long list of efforts by bureaucrats to hide their activities from the public.

Tom Newton, general counsel for the California Newspaper Publishers Association, said allowing cities and counties to limit public notices to government-run Web sites would create a conflict of interest. Politicians and government employees, he said, often seek to hide, rather than publicize, their business.

"The issues are whether or not it's appropriate for local government to publicize its function, the making of local laws, to the public, and the question is, 'What is the best way to do that?'" Newton said. "What this bill says is, 'Local government knows best how to inform people of its operations.' But that's not their mission. Their mission is to have illegal serial private meetings."

However, Assemblywoman Anna Caballero (D-Salinas), sponsor of the state bill, said she was merely responding to a desire by municipal officials to save money and streamline operations. "Frankly, I didn't expect the tempest that we've encountered," she said in reference to opposition she's faced from the California Newspaper Publishers Association. "Nobody wants to lose a source of revenue. I'm sensitive to the fact that newspapers are struggling due to declining readership. I order newspapers, and I understand that it's important to get news through a newspaper. But I also realize that I'm a minority."

This idea that news organizations are an outdated way of obtaining information, and that other Web-based media are more up-to-date, comes up a lot nowadays. The public itself, however, is not buying this line of dot-com bombast.

Despite their financial problems, newspapers, whether online or in print, remain by far the most popular source of information about public life. The Chronicle's Web site, SFGate, has more than 3.4 million unique monthly visitors, 400,000 more than it did a year ago, according to the Web analytics site Compete.com. The Examiner's parent company site, Examiner.com, had 3.7 unique million visitors this past month, six times its traffic a year ago; www.sfgov.org, by comparison, had 223,000.

Californians outside San Francisco obtain an even greater portion of their information from newspapers and newspaper Web sites. As an example, Newton cites Grass Valley, a city two hours north of San Francisco, whose official Web site gets 150 daily visitors, while the Grass Valley Union newspaper's site gets 45,000. For finding specific information, a government Web site is a natural place to go. For a citizenry that wishes to remain casually informed about the day-to-day business of government, newspapers and their Web sites are by far the preferred alternative.

So the question becomes: Are these bureaucrats and politicians truly attempting to make government more efficient? Are they trying to abet government secrecy? Or are they attempting to punish their old bugaboo, the press?

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