Now, Bay Area hip-hop stands on the verge of what many see as another revival — thanks to artists like Lil B, Kreayshawn, and other talented rappers like Roach Gigz. "We're definitely in the beginning phase of a new generation which is about to explode," Prince Aries says.

Yet even among supporters, there's concern that swag rappers like Kreayshawn and Lil B could suffer a similar fate to hyphy. The outrage over V-Nasty — or the death threats Lil B faced this year — could be evidence of that. "A lot of people outside the Bay look at us as crazy," DJ Amen explains. "From dancing on top of cars to Lil B, the outside world hasn't really seen what the Bay Area is all about." Amen continues to be wowed by Kreayshawn, but he also admits that, "outside the Bay, I think it's going to take some time before they understand it."

Mistah F.A.B. isn't so concerned. He's involved in this new movement both as an artist and a mentor: He helped Kreayshawn by supporting her — and as one of the biggest names in local rap, that lends considerable credibility. "She's a superstar," he says. "Her originality is so easy and obvious." And while hyphy was largely a male take on 'hood life, Kreayshawn's image and attitude seem to appeal to a broader, younger, and more female audience.

F.A.B. also released a video this summer explaining why he's okay with V-Nasty saying "nigga." Part of it, he says, is that the word has lost much of its racist dimension after being tossed around so much. And part of it is that V-Nasty's language reflects who she really is. "It's not a fake, it's not a facade," he says that afternoon on the Oakland street corner. "She's earned the right to socialize in that form."

The 28-year-old rapper and father also throws his name behind Lil B, whom he encourages in semiregular phone conversations. "Nowadays, everybody looks like everybody. You've seen one, you've seen 'em all," he says. "And in rare cases, such as Lil B, such as Kreayshawn — shit, such as myself. ... We're bringing back the days of individualism, when people weren't afraid to be themselves, when people weren't afraid to do what it is they love to do."

That individualism makes it difficult to lump Kreayshawn and Lil B, or any of the rising crop of Bay Area rappers, under a specific style. They're of the same generation, work largely through the Internet, and are undeniably controversial — but their music and images are vastly different.

That's exactly why Mistah F.A.B. likes them. He knows there's more to a career than the quick upward rise. He may not be a regular on MTV, but he plays all over the country, recently released a radio-friendly single with Auto-Tune king T-Pain, and records new music constantly. He's a potent force on Twitter himself. And he's still got plenty of that quality that seems so essential to a long-lasting rap career. He calls it individualism. Lil B and Kreayshawn would call it swag.

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20 comments
John
John

To everybody hating on Lil B and Kreayshawn please STOP. Lil B has a plethora of deep songs and videos on Youtube. However, his ignorant parody songs like "Pretty Boy" and "Wonton Soup" get millions of views while his serious well-put together songs and videos get well under 500K views. Who is the real idiot here? This is because the public eats up ignorance. Listen to Lil B's "Age of Information", "The Trap", "Motivation", "Walk the World", "Myspace", "The World is Ending", "Exhibit Based" and "The Growth". That is only a small sample. All of these songs display a deep message and or complex lyricism. If Lil B is trash, then why do J Cole, Lupe Fiasco, Lil Wayne, Jay Electronica and Cormega co-sign him? Lil B is one of the best rappers to come out the Bay in years. If anybody has a right to say that, it's me. I grew up in Lakeview in SF on Randolph Street looking up to Bay Area rap legends like Cougnut and Cellski.

Ramona Fuller
Ramona Fuller

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Denbaronita2
Denbaronita2

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Emma Pope
Emma Pope

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Emma Pope
Emma Pope

i cant believe this!! me and my sister just got two i-pads for $42.77 each and a $50 amazon card for $9. the stores want to keep this a secret and they dont tell you.go here, pluscent.com

Emma Pope
Emma Pope

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Hip Hop Jewelry Store
Hip Hop Jewelry Store

Hip hop trend has become most popular trend in today’s world and growing highly over past decades which has led hip hop diamond jewelry as the most popular jewelry in people.

Druciferschild
Druciferschild

Well, they all suck. That's the bottom line. I think enough people have mentioned how much all of these TALENTLESS people are invading the already stupid ass RAP syndicate of the bay area. Let's just clarify that reeeeeal quick. THIS SHIT IS RAP, NOT HIP HOP and it also sucks.

onenine
onenine

These SF weekly articles on Bay Area Hip Hop are just as bad as the gimmick artists (Lil B, Kreayshawn) they are "promoting". Aren't these writers supposed to offer up their own opinions instead of calling any song with 2 million Youtube hits dope. Can we please get some articles on Bay Area artists who actually have real talent?

Walter White
Walter White

What the fuck? Why would you group actual talented rappers like Mistah FAB, Roach Gigz, or Odd Future with goofy novelty acts like Kreayshawn or Lil B?

Thatisoutstanding
Thatisoutstanding

Here's another hip term SF Weekly should get familiar with: "D-Rider"

I have no hate at all for these new artists getting their shine on, the problem is the society that supports them. Is the state of our current youth really this jaded? I can't believe i'm talking like this.

Amousai
Amousai

Why does same/lame individual bash SF Weekly, weekly?

Love the blow-up*cover

Kray
Kray

This article is so biased there's no way to take it seriously...

Alltherage
Alltherage

Bay Area Rappers need to stop with the SWAG SWAG stuff....That will come. Give us complete albums. Something that I will knock in the car AND listen to on my headphones and just stare into space.

ABc
ABc

Sf weekly is desperate to latch on to this trend... Honestly the quality is absolute shit an makes this publication look ridiculous

SELLASSIE
SELLASSIE

For the people reading this article upset by the unbalanced perspective presented regarding Bay Hip Hop, you shouldn't be surprised. When is the last time you heard an anti-drug-in-the-community song on corporate radio backed by print. When is the last time you heard a song dealing with our unjust wars that are still going on? When is the last time you heard any hip hop pioneers on corporate radio in rotation? I'll tell you when.. Never. My point is, there has to be a balance. I believe there is room for everyone in the game, but a balanced perspective when it comes to bay area hip hop is rarely seen, read or heard. I'm in the streets, not industry and real BLACK PEOPLE, not "niggas," have serious issues with our culture, our music and our images being pimped out to the highest bidder. But I was always taught, "they'll always be a new "nigga" next year, and it isn't anything to give a "nigga" some money." But there are some of us in this Bay Area Hip Hop game, til our last dying breath, no matter what the cost, will not give the agenda-setters the satisfaction of ruining the world with Sambo-inspired personalities and music. If you don't know who Sambo is, read Harriet Beecher Stowe's "Uncle Tom's Cabin" and study the personality which will reveal the Sambo we walk amongst today and represents so many misguided individuals. I'm Sellassie, the Bay Area's Number 1 Anti-House-Negro Emcee and when it comes to the truth and representing the people, you can count on me. Respectfully, Sellassie of M.Y.G.H.E.T.T.O. (Mad Young Generation Here Eternally To Take Over) and we don't sell out.

Dk
Dk

What doea all this have to do with music?

 

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