Through conversations with present and past GCI employees, it appears that many do not challenge what happens inside the office and outside on the streets during the short amount of time they work for GCI. In fact, Justine said GCI's retention rate is so poor — generally, two to three weeks — that not a day went by when she wasn't conducting interviews, at times averaging five or more a day. Those who do not quit can be fired if they fail to raise enough money.

A handful of canvassers said they still took the job despite finding unflattering accounts of GCI by disgruntled former staffers online. Too trusting, idealistic, or just hard up for work, the new employees entered the office prepared to endure the hardships for the good of the cause.

Charities like the ACLU hire for-profit fundraising company Grassroots Campaigns, Inc. to solicit San Francisco passersby for donations.
Joseph Schell
Charities like the ACLU hire for-profit fundraising company Grassroots Campaigns, Inc. to solicit San Francisco passersby for donations.

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"They find people who are true believers, and they cultivate this idea that you're either with us or against us," said Nelson, the lawyer who successfully sued GCI in San Francisco.

Take Efe Ogbeide from Alameda, who worked in GCI's San Francisco office for approximately four months in 2009. Then 18, Ogbeide said going door-to-door and pressing people for contributions during the recession weighed heavily upon her. Nothing about the job was glamorous, but she stuck it out because, as she put it, Save the Children was getting 90 percent of the donations — one of the few exceptions to the "100 percent" response.

"I was telling people 90 percent so that they weren't thinking the money was going to a corporation," she said.

Robin Van Etten, the associate director of sponsorship marketing at Save the Children, confirmed 90 percent is the organization's go-to response. "All of the money that comes into this organization, 90 percent of it goes to programming expenses," she said.

This does not address where the donor's individual contribution goes — the fundraising pot.

According to the Attorney General's documentation, 0 percent goes to programming.

"It's funny," Ogbeide said. "I recently ran into a Grassroots kid who was promoting Amnesty International. I was laughing about the job, and I ended up giving him money. I still do feel that the work is for a good cause."

For Justine, the facts — and the math — don't add up. To this day, she does not understand GCI's finances. When she learned that GCI got back most of the money her office raised, she paused. "I'm not happy about that," she said.

Caroline Chen and Dean Schaffer contributed reporting to this story.

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