The problem is not reluctance to change; the problem is that there's a sort of exclusivity and lack of clarity going on . The area "mostly" along Irving St. between 5th and 19th Avenues? What, then is the Inner Sunset? Golden Gate Park is two blocks away, is it in or out? Is this just about the merchants? Then say something about Commercial District.
In any event think it through and for crying out loud, ask the neighbors. I don't care what people in Danville or Peoria think.