The Oblivians with Jonathan Richman, the Zeros, Redd Kross, and more at Burger Boogaloo. Noon Saturday and Sunday, July 6 and 7, at Mosswood Park, Oakland. Single-day passes $25, two-day passes $50; burgerboogaloo.com.
You see them at shows, thrift stores, and fast food joints, worn by people in vintage rocker apparel: Bright yellow buttons three inches in diameter that read "Burger Records." A new contingent in rock has been united under the circular banner of this record store and cassette label based in Fullerton. Its followers operate in cells around the world, with Burger acolytes converging for days at a time to enjoy extended rock 'n' roll performances, even bringing out groups that non-Burger fanboys and girls can enjoy. This week's Burger Boogaloo is one such event. The two-day festival offers headliners like Jonathan Richman, Redd Kross, and the Zeros, but it's the reunion of Memphis garage forebears the Oblivians that's most significant. Important figures of 1990s garage rock, the Oblivians influenced and prophesied the rise of modern garage groups like Audacity and Pangea, both of whom will also perform. Local acts Mikal Cronin, Shannon and the Clams, the reunited Trashwomen, and Fuzz, led by S.F. expat Ty Segall, round out the bill. Both Burger cultists and casual rock appreciators should agree: The Boog is bound for glory.