In San Francisco, diversity is a concept people are most at ease with when it remains a concept.

"African-American and white communities don't really interact as much as you'd think they would, considering desegregation," said professor John Rickford, a Stanford University linguist. "That's why African-American vernacular remains relatively distinct." So it equates that "African-Americans would be shocked that white people feel differently about this."

For communities to truly influence each other's way of thinking and speaking, Rickford continues, "they have to meet and mingle and talk in a deep sense. In a sense that matters."

SF Weekly

It's hard to claim that's happening. It's even harder to give a rudimentary glance at demographic trends and claim there's much time left to do it.


Don't look for the Don't Call It Frisco Laundromat. It's not there anymore. In a physical and metaphysical two-for, an establishment whose name represented a passé way of thinking and whose existence represented a passé use of valuable city real estate foundered. It was replaced by an upscale French bistro where, in all likelihood, they don't give a damn what you call the city so long as you can throw down $26 for the wood-grilled Berkshire pork chop with apples roasted in duck fat and grilled chicories.

San Quinn doesn't live all that far off. The 36-year-old professes his deep love for "Frisco," but disdains another term for our city that your humble narrator has found locals young and old and of every race seem to similarly despise: San Fran.

"I'm from Frisco, man," he says. "But I really don't like 'San Fran.' People say that and I can tell you're an outsider.

"You feel me?"

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87 comments
friscoskid
friscoskid

San Francisco owes you nothing, you owe it everything!

friscoskid
friscoskid

Most of the HA's are old and white, are you gonna tell them to stop calling it Frisco? Yeah, 

I didn't think so, STFU!


Rudy Garcia
Rudy Garcia

I'm sorry Jason gates but everything beyond the Bay Area is a third world country to me.

Jason Gates
Jason Gates

Get over yourselves. Self righteous to say the city as if you're the only city. The rest of the world says Frisco.

Mark Cooper
Mark Cooper

You can analyze it all you want, but calling it "Frisco" will still label you as 'unsophisticated' or 'newcomer' - or both. Believe what you like, do what you like, but don't imagine that you will change this centuries-old sentiment.

sfdandies1
sfdandies1

You can analyze it all you want, but calling it "Frisco" will still label you as 'unsophisticated' or 'newcomer' - or both. Believe what you like, do what you like, but don't imagine that you will change this centuries-old sentiment.

red.marcy.rand
red.marcy.rand topcommenter

Oh, please ! You read like a Herb Caen retread ! Nothing wrong with Frisco, a patriotic paper saving device.

Chuck Stephanski
Chuck Stephanski

Not really , dis-like when a free paper hasn't enough to write about for it's ad space to pull out old tired topics. "Hey , let's do 4 pages on the telegraph hill parrots"

Tom S. Netherton
Tom S. Netherton

I lived there for 11 years, and I hated it immediately when people cheapened San Francisco's name by calling it "Frisco". It's San Francisco!!!

Thomas Focus
Thomas Focus

Born and raised here, I'll call it whatever the fuck I want to call it

Thomas Focus
Thomas Focus

No, I just hate all the fucking new techie douche bags moving here and killing the soul of this once-great city.

Michael Mattis
Michael Mattis

"'Frisco" has been and continues to be used by working class and underclass people, from San Francisco. This is supported by, for example, Frisco Choppers, a motorcycle custom shop that caters to Hell's Angels and their like, the San Francisco Hell's Angels themselves, whose local chapter is "Frisco," and businesses like the Bay View-based chicken and waffles joint, Frisco Fried. I would also add that Jack London, writing to his friend Cloudsley Johns about Anna Strunsky in 1900, described her as "a young Russian Jewess of 'Frisco..." ("Jack London: An American Life," Earle Labor, page 146). Also, Jack's nickname aboard the seal-hunting ship Sophie was... 'Frisco Jack. He wrote several stories based on his sailing experiences. One was entitled "Frisco Kid's Story," another "Frisco Kid Came Back" (Labor, page 83).

Robert Scalzi
Robert Scalzi

Frisco is in Colorado - and guess what they have one up on SF - Pot is LEGAL there - get with it SF

Maureen Rudden
Maureen Rudden

It's just plain respect for a beautiful city...never ever use the F word...San Francisco is what it is!!!!!

Darren Pierce
Darren Pierce

Frisco is another place. Don't call it that.

Jeff Rueckgauer
Jeff Rueckgauer

I happen to be one of those "old, white" men. I was born and raised in The City. (I also lived at Laguna & Hayes when I was in college...awesome, super cheap apartments because of the freeway.) Anyone using the "F" word in my presence is in grave peril...especially if they do it a second time.

Luke Harrington
Luke Harrington

I grew up one block up Hayes street from 'don't call it frisco' laundromat. We always took that to mean don't start giving nicknames to stuff in our town if you aren't from here. If you are from here you can call it whatever you want.

Miles Gutkin
Miles Gutkin

I'll call it what ever I want. Born and raised Mission Boy

Lorrayne Leong
Lorrayne Leong

Historically, the term "Frisco" was coined and used by 19th century East Bay laborers. If anything, East Bay peeps should be the indignant ones with the usage by ignorant folks. Also also, is that judge article really an historical event? It was published during the times when the Chronicle published short stories. I would like to see some clarification on that point.

Mark Stebbins
Mark Stebbins

if you can call them the san francisco 49ers when they play in santa clara . i sure as hell can call sf frisco.

Michael Harms
Michael Harms

Is there a list of what I can and cannot do as a white American in San Francisco/The Bay Area? I mean I need to fulfill all the prerequisites and make sure I know mg role here. C'mon Man! Racist! I'll call this place Fan Srancisco and it don't matter. White people don't dare use a term. And let's bundle you up with the older generation whom this disrespects completey. This a blog?

Stan Wong
Stan Wong

Love San Francisco! I call it the Bay Area if that's acceptable.

Bay9er
Bay9er

San Francisco, sf, San fran, San pancho, the city, Frisco, the sco, sucka free city, sfc, and probably a million more to go ..depends on what part of the city ur from. Stop bitching about some dumb as B.S.

Lolly Andros
Lolly Andros

There is a Frisco in Texas not in California!!! Remember this is a city and it's called San Francisco California!!!

Réne Rivers
Réne Rivers

Who the hell cares what they call it. They could call it Fry-cis-ciao for all I care.

Dominic LaForgia
Dominic LaForgia

Go ahead and call it Frisco. It lets us know who came over the bridge to get there.

Nick Territo
Nick Territo

Always the city never frisco....frisco is a HA and wannabe gangster term

Angelisa Candler
Angelisa Candler

As a San Francisco native of three generations, all I have to say is who cares! Nobody will ever be wrong or right. Anyway, I got better things to worry about like the housing crisis.

friscoskid
friscoskid

Ordalay esay! White boy got some class!


friscoskid
friscoskid

SF was called Frisco way before that TX town was even on the map. That town was named in honor of the St. Louis- San Francisco train that ran thru it.

 

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