Kim doesn't aspire to supplant Landor. "It's not about fame. It's about contributing to society," he says. "It would be a huge honor for me to be responsible for helping improve the city's image."

That day may yet come. In the meantime, Kim has created an organized, consistent, and professional motif for a system lacking all of these elements. It would require a heavy dose of utopian thinking to believe that cleanliness and efficiency in design would, somehow, translate into cleanliness and efficiency in execution. But the reverse is undoubtedly true: Muni's sloppiness and inefficiency is reflected in its disorganized, slovenly appearance — and, more substantively, its woeful on-time performance.

Kim's rebranding concept will inspire an argument or two on the web. But, in the real world, it'd be hard to claim that Muni isn't saddled with the branding it deserves.

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11 comments
sebraleaves
sebraleaves topcommenter

I like the graffiti buses and trains in Amsterdam with different art on each bus. It isn't like you don't recognize a bus when you see one. I have to say the solid color approach may be better and safer than the multi-colored patterned look. The solid color defines the size better, which may make people less careless about stepping out in front of one, if any thing can do that.

Rob Cotton
Rob Cotton

muni has far more important problems to address than aestetics

Eric Eberman
Eric Eberman

who cares just clean up the INSIDE of the filthy buses and get them to run on time and stop fining fare cheats!

Khanh Nguyen
Khanh Nguyen

How about having more trains so I don't have to stand and look as 8 of them passes me by and cannot get on?

Laura Isaeff
Laura Isaeff

Not sure painting the buses will fix what is wrong. Style over substance?

Marlene Tran
Marlene Tran

How about designing EFFICIENT passenger SAFETY features INSIDE these buses???

sfhrod
sfhrod topcommenter

A bright red bus? with a giant almost unreadable Muni logo plastered on the side? That's a terrible idea!

gb52
gb52

maybe you cant change all of MUNI, but there are certainly opportunities within the system.  Just like the now defunct culture bus, or the beloved Nx line, there are definitely going to be opportunities with the forthcoming Van Ness and Geary BRT.  But of course in reality, if you dedicate a specific percentage for a specific cause, then you cant (or well you can) run other buses on these lines, or run these buses on other lines.


In any case, the MUNI fast pass could actually be used as a logo for the limited use tickets for muni or perhaps a special edition clipper card.  (or guess what, you could create a label to place on a clipper card and wahlah, you get a custom card for a lot less than what clipper would charge you.)

njudah
njudah topcommenter

Anyone with a computer or a pen and paper can make pretty drawings and whatnots. Creating a workable logo and design, and the thought that goes into creating something that has to appear in mutliple formats and mediums, and will have to last for a long time is not. Want an example of how NOT to do this? Just look at the crappy SFMTA logo that was "crowdsourced" - and turned out to be a copy of another company's logo!

Sierrajeff
Sierrajeff

Unattractive, and too easily confused with a fire truck.  The crimson-and-silver scheme being used on the new hybrid buses is quite nice.  And the SFMTA logo is kinda neat, I think that should be on the Muni buses and trolleys instead of the 70's "MUNI" logo.

 

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