Putting on the Ritz is an all-day tribute to the singing, dancing, acting, and all-out hysterical phenomenon that is Rita Moreno. The event is produced by Marc Huestis, who promises to turn the Castro Theatre into a "full-on bathhouse," with ushers dressed in towels to honor Moreno's wacky steam queen role, Googie Gomez. There will be a screening of the 1976 comedy The Ritz (which features Moreno's Gomez character), a live tribute performance from local drag star Matthew Martin, and an on-stage interview with Moreno herself. And that's just the gala event. Earlier in the day, comedian Marga Gomez will host a sing-along to West Side Story, complete with song lyrics on the screen. The audience is encouraged to come in West Side attire, and Moreno will appear as Anita to introduce the film. Life is all right in America, and the Castro.