If the American Beverage Association actually believed that laws “will fail to change behaviors in a lasting or meaningful way,” why are they fighting so hard to defeat this measure? Clearly the ABA is focused on Big Soda's profits and not the health of San Francisco's children.
Our country is built on a system of laws that protect American values, including a value that is central to our very existence: The health and well-being of every citizen. Sugary drinks, which are fueling San Francisco’s diabetes epidemic, are a huge threat to the health and well-being of San Francisco's children and families.
Regulatory approaches work. Take the seat belt law, which has reduced serious crash-related injuries and deaths by about 50%. Or laws to reduce tobacco use: In the past 50 years, through a system of taxes and other regulatory approaches, we have seen a dramatic drop in tobacco use. Fifty years ago, 48% of adults smoked; today only 18% of them do.The examples are endless, but why settle for analogies? Just look at Mexico, which, earlier this year passed a soda tax of 1 peso per litre. As reported in the Wall Street Journal, soda consumption fell between 5%-7% in the first month that the tax was in place.
San Franciscans should vote for the soda tax because it WILL reduce soda consumption while generating funds for active recreation, school lunch programs, physical education and food access in our City and schools. To help get this tax passed, go to choosehealthsf.com.