910 Valencia (at 20th Street), 550-1530
Steven LeMay — owner of Retro Fit and 1999 SF Weekly Wild Side Model Search winner — is something of a fashion chameleon. On his boutique's calling card, he's pictured in four separate photos: as a skirt-suited lady of the 1940s, as a slacker dude complete with knit cap, as an attitudinal club girl in a miniskirt, and (a stroke of brilliance) as a drag king. It's an appropriate bit of advertising, given that the store has an amazing range of gender-bending supplies, from wigs to professional-grade cosmetics to more varieties of faux facial hair than you can imagine. “There's probably a dozen-plus styles at any one time,” LeMay brags, “including the beards and the goatees and the mutton chops and all.” The hair and makeup are alluringly arranged in one small part of the store; the rest is a clothing shop famous in the neighborhood for its hilarious window displays and excellent selection of new and vintage apparel.