Shopping isn't always about acquisition. Sometimes it's about doing something nice for yourself. So why not shop in a feel-good atmosphere, where you can not only buy what you need but boost your self-esteem in the bargain? Nordstrom has a simple philosophy: The customer always comes first. And there are times that that can be better than a fistful of St. John's wort. At Nordstrom, while you're trying on clothes in the dressing room, your salesperson will check on you periodically and offer another size or style if things aren't exactly to your liking. Just tell him or her that you're tired from so much shopping and wouldn't mind a cup of coffee. Voilà! A cup will be brought down from the cafe -- free of charge. Nordstrom's liberal return policy is world renowned. Even that Christmas gift that's been sitting in your closet for five years is returnable, as long as it hasn't been worn. If you're downtown and in the shopping mood, just call and request a shuttle to pick you up -- free of charge. A salesperson will also hand-carry an item to you if you're not able to make it to the store -- free of charge. There's a full-service spa with same-day appointments, and a concierge to help you navigate around, book your dinner reservations, or at the very least hold your coat and packages while you shop. Not bad, eh?