As the name implies, this one-of-a-kind cafe and bar, tucked into a corner of the Virgin Megastore near Union Square, harkens back to that favorite childhood treat — the cupcake — but in ways your Mama probably never dreamed of. Think Rocky Road (cupcakes, not ice cream): chocolate chiffon cake blanketed with a mixture of chocolate, plus chunks of marshmallow and walnut frosting. Or Persian Love, filled with rose buttercream with an essence of saffron. For you coffeeholics, there's Moka Choka, stuffed with coffee buttercream and slathered with espresso frosting. Hungry yet? The "regular" food here is quite good, too, making this a great choice for a casual breakfast, lunch, and, of course, dessert.