Best Lingerie Store - 2006
Readers' Choice: My Boudoir
These extravagant, elegant boutiques give new meaning to the word sexy. The stores have an air of rococo elegance, from the crystal chandeliers to the array of silks and lace. In addition to a divine selection and sultry atmosphere, Alla Prima owners Magie Crystal and Yolaida Dur?n are known for their measuring-tape magic. Even if you're sure you know your size, their distinctive measuring system gets you into the best-fitting bra of your life. They offer an outstanding selection, too, everything from luscious La Perla and the latest Dolce & Gabbana to hot swimwear and cashmere comfies. Alla Prima also stocks chic candles, perfume oils, and even gold and platinum vibrators.