Best Of Award

Best Lingerie Store

Agent Provocateur

It may be one of the most expensive lingerie lines around, but Agent Provocateur renders fine couture-detailed underthings in luxe materials like silk and chiffon that's worth the often triple-digit price tags. A favorite of saucy stars like Christina Aguilera, AP has the power of putting ordinary women in touch with their dirrrty side. It's the filet mignon to Frederick's of Hollywood burgers. They've even got a maternity line, so pregnant vixens don't have to sacrifice their hotness for those nine months. These underwears channel a bit of the rock 'n' roll attitude, some sneer to the sexiness. This owes no doubt in part to owner Joseph Corre's royal punk heritage; he's the son of former Sex Pistols manager Malcolm McLaren and fashion designer Vivienne Westwood. AP has even enlisted Kate Moss post-coke exposé to be their newest spokesmodel, showing that it's not afraid to be daring in the face of scandal.