People don't fear optometrists as they do dentists or surgeons. But they ought to. An eye doctor may label your condition with words like "astigmatic" with no explanation, or worse, send you home with $450 glasses your insurance won't cover and that flatter your face only in the lighting of the optometrist's office. There are none of these moneymaking shenanigans at Kimberry La's. As much an educator as an optometrist, she provides in-depth minicourses on your particular eye condition, complete with visuals and a satisfying question-and-answer session. Helping out is her husband, Quang Vuong, who is both charming and skilled in the art of finding the perfect frame for any face. He'll guide you away from those false-hope–building frames to ones that bring out your own most charming features. La definitely isn't out to make a lot of money. Some patients examine their receipts and ask, hesitantly but hopefully, "Are you sure you charged me enough?" Really. We suggest you pay a visit and see for yourself.