As long as baby boomers remain in positions of power in the media, the mythos of the '60s will never die. Free love, Woodstock, the bloated dinosaurs of classic rock — they've all been used to sell products ad infinitum. Luckily, here in San Francisco, there exists a wealth of DJs devoted to the more obscure delights of the era. Every second Friday at the Paradise Lounge since February 2009, "Ooh La La" highlights the garage-rock, girl-group, French pop, and Northern soul songs that time has forgotten. Featuring longtime vinyl jockeys Major Sean, Sergio Iglesias, Russell Quan (of the Mummies), and Howie Pyro (of D Generation), "Ooh La La" remembers when the '60s were about the music, not the marketing, man.