The best houseware stores are more like galleries than pure retail outlets. They're run by curatorial folks who understand that there's an art to decorating your apartment. The newly opened General Store keeps to the Outer Sunset's laid-back, beachy vibe with one-of-a-kind items in a space beautifully designed like a flipped skate ramp (be sure to check out the wooden structure in the middle of the room). The store, run by artist Serena Mitnik-Miller and architect Mason St. Peter, sells giant prints of beach scenes, vintage turquoise jewelry, cactus planters, and other pieces for your walls, tables, and bodies. The old tools and the new coffee-table books blend seamlessly, and while the photography can hit the $700 mark, the price point drops to the $40s for, say, antique wool blankets.