This urban American life requires tough clothes built for lumberjacks, construction workers, and cowboys (even if the wearers work in a cubicle wearing Carhartt or sling lattes in Ben Davis or Dickies). It's even better if said tough cotton is spun in America, like the vast selection of Lucky jeans at the Hard Wear Store. These are jeans for everyone, stocked by smart folks who realize we all need a good-looking pair of denims. You can make easy fashion statements via one of the SF-OG line's T-shirts or hoodies, but nothing says "I'm not a hipster, really" like bolting straight to the clearance rack, where those aforementioned Luckys — and even some Levis — are half off.