Not just jeans are cool at Hard Wear Store, but Angela, the proprietor, brings in young designers and local artists to share their wares in jewelry design, hats, T-Shirts and more. They also provide kids overall's and t-shirts, as well as fashion items for women from Liz Claiborne, Kensie Girl and a few other NYC shops. Great discounts for friends and family. Not to mention, she is always contributing fundraising items to the local non-profits, schools, etc. Angela is a breath of fresh air to the neighborhood. Nice to see a young woman committed to not only the look of her store, and the stuff she sells, but also to her community! And she can tell at a glance what size and cut works for anyone. Check it out! One block from the park on 25th, an easy bus stop on the way to the ocean, one carefree weekend treat.
Best Place to Buy Jeans - 2010
Hard Wear Store
This urban American life requires tough clothes built for lumberjacks, construction workers, and cowboys (even if the wearers work in a cubicle wearing Carhartt or sling lattes in Ben Davis or Dickies). It's even better if said tough cotton is spun in America, like the vast selection of Lucky jeans at the Hard Wear Store. These are jeans for everyone, stocked by smart folks who realize we all need a good-looking pair of denims. You can make easy fashion statements via one of the SF-OG line's T-shirts or hoodies, but nothing says "I'm not a hipster, really" like bolting straight to the clearance rack, where those aforementioned Luckys — and even some Levis — are half off.