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Best Frozen Yogurt San Francisco 2011 - Fraîche



1910 Fillmore

San Francisco, CA 94115


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Patama Roj and Jessica Gilmartin started their from-scratch frozen yogurt business back when the Korean froyo bubble was still expanding, all in imitation of L.A. cult chain Pinkberry. But Fraîche is froyo even Alice Waters could love. Made from organic Clover milk, it has a nipping acidity and lax sweetness. The consistency: faintly grainy, with the odd ice sliver that can make it all seem supremely refreshing. Of course, toppings are the glitter makeup of frozen yogurt — you can turn your peaked drift of slushy whiteness into something that's the style equivalent of Ke$ha, if you want to, all mangoes, crumbled brownies, and graham-cracker bits. But if you're craving textural counterpoint and your voice has dropped, go for cubes of housemade mochi — elastic and semi-opaque — and one of the fruit purées.

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Joseph Carr
Joseph Carr

With the number of competitors in the market nowadays, having a unique blend would give your business an edge. Now, I'm not familiar with Clover milk, but that ingredient may just pull the right taste buds in your direction!

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