Best Promoter - 2012
As You Like It
Scan the assorted social media broadcasts of party entity As You Like It, and you'll likely come across the word "quality." That most excellent descriptor has become something of a regular expression and sign-off for the group in its various online communiques. That works, as it's one of the few words that can adequately describe the ethos and aesthetic that guides AYLI. Started in 2010, it's quickly become a leading force in S.F. club culture, directing the city's nightlife towards a more European mode of partying. Take a glance at the roster of previous guests, and it looks like a veritable who's who of the upper echelon: Ben Klock, Scuba, Levon Vincent, Laurent Garnier. Yet, while there are plenty of other forward-thinking events that specialize in big-name acts, AYLI excels by virtue of its dedicated and unpretentious crowd of hard-partying music aficionados. Quality.