An acquaintance traveled to Los Angeles recently and saw the ubiquitous 1-800-GET-THIN billboards. “It was like, 'Welcome to LA … You're fat!'” said Jennifer Yendes.
The U.S. Food and Drug Administration took note of the notorious billboards in early December. Regulators officially told marketing company 1-800-GET-THIN (and the eight clinics that take patient referrals from the ad campaign) that their ads do not adequately warn people about the risks of lap band surgery. They also found the billboards' existing warnings too small to be legible.
This is the same FDA that in February approved use of the gastric girdle (aka lap band) at lower weights, making major surgery available to people whose clothing tags carry more than one X rating.