On the left side of Amos Goldbaum's mural, a solitary person at home is working on a kind of intricate linotype machine (a piece of equipment that was once ubiquitous at newspapers around the country). On the right, another solitary person is working on a kind of die-cutting tool and press that have their origins in the Industrial Revolution. These machines, which have waned in popularity, are “cool physical representations of everything that fits into our pockets nowadays but that used to be so tactile — with levers and buttons, where it was much more a physical experience,” Goldbaum says.
Through their levers and buttons, the throwback workers inContent Creation Mythare making a supernova of color and intrigue. So much power in their hands. So much expectation from the consumers of their work. One “myth” is how easy it is to make art for popular culture.”On the internet, 'content creators' are just aggregators,”says Goldbaum, a 30-year-old resident of Bernal Heights.”Not too long ago, all our content came from professional artists or journalists. And now everyone is constantly creating their own content. We're all content creators now. We all have this device that allows us to share media with each other.”
Goldbaum put upContent Creation Mythin November, after a friend connected him with the owner of the building, who was looking for a muralist. The corner connects gentrifying, high-traffic Valencia through Clinton Park, a street that winds through tent encampments of homeless, and walls of graffiti and wild art. To the right ofContent Creation Myth is a large profile of Goldbaum's grandfather, who recently died at the age of 102. Al “Boomie” Goldbaum was no myth — he helped inspire his grandson to do his art, and the space on Clinton Park opened up (by accident) after Goldbaum finishedContent Creation Myth.”He had the best face — I would draw it every time we hung out,” Goldbaum says of his granddad. “I was thinking of him a lot, and Ihad this extra little space that I hadn't planned out.”