Love Meets the Factory in Fashion-Land

Fashion:1, Social Enterprise:1

Win-Win at The Factory in SOMA

By Carrie Leilam Love

I walked into The Factory on a sunny SOMA Sunday morning to find a spread of strawberries and mimosas on an industrial cutting table, a bolt of Italian denim used as an impromptu tablecloth. Behind four industrial sewing machines a DJ played bossa-nova club remixes of pop tunes. Racks of the classy, modern basics that are The Factory brand's signature lined the walls, beneath shelves loaded with jars of buttons, zippers and trims.

“The Factory” is not some stupid theme thought up to cash in on the current fascination with craftiness. This is the real deal – the clothes on the racks were made right there in the shop!

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