If you’re trying to sell hiking shoes, why not prove your product’s worth with a morning’s run through the trees?
That’s the logic behind “Redwood Trail Running Workshop,” one of the numerous panels, demonstrations, talks, and events taking place at The Outpost. Billed as “a congress of brands, buyers, media, and influencers assembled to create a new outdoor lifestyle and pioneer the new way business should be done,” The Outpost has taken the standard threads of a conference and set them within Mendocino’s Camp Navarro.
With the “Running Workshop,” attendees will be given a chance to join shoemakers Asics and local chain A Runner’s Mind to “learn the basic of pre- and post-run body maintenance.” Everyone in the workshop will also receive a pair of Asics’ GEL-Fujirado multi-terrain trail shoes, a rather ingenious coupling of brand and summer camp that defines the ethos of Outpost.
Spanning 200 acres, representatives for companies like Airstream, Revive Kombucha, Anchor Brewing, and many others will assemble in a setting far removed from the sterile confines of convention halls and windowless meeting rooms. Instead attendees can go on stargazing hikes, kayak, and get a crash course in falconry.
Geared towards creating a camping vibe, Outpost is anticipating 500 guests from fields like technology, media, culinary arts, and beyond for a weekend that brings together sales, publicity, marketing, and s’mores.
While Outpost’s inaugural events — which took place in Joshua Tree National Park and in New York — were invite-only affairs, the Camp Navarro weekend has some tickets available for the public. Mixed in with the activities and panels are intimate musical performances from Alex Cameron, Christopher Willits, and Animal Feelings. Comedian Nick Thune is also scheduled to perform. Tickets include meals, drinks, and lodging, the latter of which takes the form of furnished tents and cabins.
“It’s an experience that borrows as much from Burning Man as the aisles of REI,” says Gear Junkie founder Stephen Regenold in a press release for the weekend.
Regenold — along with TechCrunch editor-at-large Josh Constine, Sunset Magazine test kitchen manager Angela Bressinga, Paste contributing music editor Adrian Spinelli, and Ad Week writer Terry Stanley, among others — will all be on-hand to host panels that range in topic from “State of Consumer Behavior” to “Biomimicry + The Future.
As the line between fun and work continues to blur in the Bay Area, it seems Outpost has found the perfect moment to take the overlap between the two a step farther. Just remember to stuff a few business cards in your sleeping bag.
The Outpost, Friday to Sunday, Sept. 8-10 at Camp Navarro, 901 Masonite Industrial Rd, Navarro, CA. Badges are $850 and can be purchased at theoutpost.us/.