As Valentine's Day creeps nearer, do the heart-shaped candy boxes in the drugstore speak to you? Sure they do. They say things like “last minute” and “cheap bastard.” How about the TV ads for high-end (and also heart-shaped) jewelry? Yep. They say “overdoing it” and “payment plan” (not to mention “gaudy”). And Etsy? You bet: “Heart drawn in red Sharpie on soda-can fragment.” Go ahead, admit it. You want to do something for your sweetie, but something genuine, not contrived or thoughtless.