Are you a San Franciscan between the ages of 5 and 25? Then you know what an egg puff is: A crunchy Hong Kong street snack, an inverted Belgian waffle, and a staple at dozens of Asian-influenced sweets shops in town. (The Chowhounds have collectively assembled a possible history of the egg puff in the United States.)
SFoodie, who is not between the ages of 5 and 25, has been so curious about Quickly's egg puff ads that we finally embarked on a citywide puff rampage. Apologies to all the teenage cashiers puzzled (if not creeped out) by the middle-aged guy who would lurk around the egg-puff iron, watching them pour in the batter, then walk out with his nose buried in the bag.