Kraft Singles 2.0: Have A Happy Sandwich, Or Not

KRAFT – Have a Happy Sandwich

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Kraft goes all kinds of Web 2.0 with their MySpace page “Have A Happy Sandwich” contest, in which really, really bored aspiring filmmakers and entertainers slug it out in competition to most perfectly relate “the simple joy that comes from enjoying a grilled cheese sandwich.” The winner gets $50,000, and of course, is picked by other — even more stultifyingly bored — MySpace users. How this is all supposed to sell more Kraft Singles is anyone's guess.

(via Serious Eats)

— Brian Bernbaum

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