Our favorite morsel from the Web.
A month before Eat Real takes over Jack London Square like some county fair in a parallel universe, where corn dogs taste like Mangalitsas and kombucha refreshes like Dr. Pepper, organizer Anya Fernald has leaked the festival's manifesto. Well, not leaked so much as posted at Chow.com, where she goes all Four Freedoms, sketching out a basic roster of bullet points essential for what she calls revitalizing and re-energizing American food. First among them: defining, she says, the notion of food craft. Fernald:
“Food craft is the transformation of raw ingredients with techniques that change and build flavor, make foods last longer, and increase the impact of land and place on flavor.