SFoodie: You've had a busy year, it seems. How long did it take you to get the first Off the Grid organized?
Cohen: I spent six months submitting documents and talking to San Francisco Rec and Park regarding the Upper Haight and Civic Center locations. But when we found Fort Mason, that jumped ahead of our launch calendar. I'd say that happened in about two months.
We were originally going to start with the two [city parks] and see where it went from there. As timing and fortune would have it, the Fort Mason Off the Grid has become our destination market, a proof of concept. We doubled the size of the market every week.