Back in December 2008, MillerCoors voluntarily removed caffeine, taurine, guarana, and ginseng from energy drink Sparks, due in part to pressure from San Francisco City Attorney Dennis Herrera. Hipsters everywhere lost their collective shit. The overly sweet malt liquor/energy drink hybrid saturated the fabric of many a party flannel. Subtract the caffeine and all you have left is a really gross drink, instead of a really gross drink that makes you stay up really, really late.
Luckily, there were drinks like Four-Loko and Joose primed to fill the 16-oz-can shaped hole in our hearts. Their stupid names and potential to dye your tongue as if you were suffering from a nutritional deficiency felt familiar and safe.
But The Man wasn't satisfied.
Herrera issued a statement on Nov. 13 explaining that he and other state attorneys had successfully pressured the FDA into investigating the safety of caffeinated alcoholic beverages, because they create “wide-awake” drunks and “may lead to increased risk-taking and other serious alcohol-related problems such as driving under the influence, violence, sexual assault, and suicide.” The desired outcome of this investigation? Herrera hopes “companies that produce these drinks and target youth with their products will take the responsible step and remove these dangerous products from the marketplace immediately.”
When life hands you lemons, you make Bathtub Sparks.